Jordan Brand Announces Historical Campaign, Marks The Most-Ever WNBA Players To Endorse The Brand In History

Afro Tech, June 22, 2021

Nike's Jordan Brand and the WNBA have forged a historical partnership that’s breaking barriers for women athletes.

This week, Michael Jordan and the Jordan Brand announced their new “WNBA Family” campaign endorsed by 11 emerging WNBA players, marking this as the most players in the women league’s history to cosign the brand at once, USA Today reports.

According to an announcement from Nike, the brand confirmed its commitment to amplifying the work and voices of women in the league following an April photoshoot — in partnership with Ming Smith and Nicola Vassell Gallery — that captured the brand’s active WNBA athletes (Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and Satou Sabally) alongside Jordan.